You can increase sales not only with advertising. There are many more subtle and subtle ways to capture the attention of consumers. Of course, this does not mean that they should be used to sell a bad product.
You can increase sales from the site or the number of customers using dozens of methods. Some of them have been used for a long time and even have a history. For example, the method of creating a common enemy is a principle that is reflected not only in business history, but also in politics. This method should be used with caution. If you apply it correctly, the retailer (company) will receive not only buyers, but also fans who will always buy products.
At one time, this method was used to team up against an enemy such as the PC. Today, the well-known “apple” products are in demand and respect precisely because of this trick and competent promotion. It is not necessary to turn a competitor into a common enemy. Experts believe that it is even better to avoid customization when creating the image of the main enemy. You can use a composite image.
For example, a company that offers non-standard business solutions may portray a typical office as its opponent with its fluency, routine, stress, and lack of time. And then you can show how office work will be transformed as a result of the introduction of innovations.
One strategy many retailers use is to provoke and exploit human curiosity. A tease doesn’t fully tell a person what to expect when they sign up for a site or register. But it leaves the person intrigued. A well designed trap will definitely work. Even if a person doesn’t buy something right away, he will definitely remember a company that knows how to make an impact.
Creating a person’s anticipation of owning a product is already half the sale. To cause such an effect, leading companies create several sites dedicated to their own products. These sites discuss the quality of the product and its benefits, as well as the opportunities that appear after the purchase. This strategy works almost perfectly.
Promotion using this technique must be careful. This is not the easiest strategy, it will require financial investment or hard work. But the results will be amazing. Buyers always respond to other people’s reviews. They begin to trust the brand more. As a result, sales are growing and even new (real) reviews appear.
One way of working with consumers is social media. First of all, social media allows you to track demand. Second, they can be used to create buzz and sell. This is the best way to instantly implement a particular product. True, for this you need to prepare a customer base.