Myths about behavioral components

IN net positioning To at the present time there are myths which have their followers. Some myths are very convincing and are believed by the overwhelming majority of individuals. Such theories will be examined.

Among the many optimizers, you could find beliefs that some parts on the positioning work 100%. Such components are thought-about “magical”, they’ve been used for a very long time, for the reason that time when Runet specialists have been guided by masters from the West. However do these components all the time work? Latest research have proven that these components could not work in any respect. It’s true that this occurs in some circumstances.

For instance, the phrase “free” is taken into account absolutely the chief among the many components that entice customers. If an individual is obtainable one thing to obtain without cost or to learn an excerpt from a brand new guide, then he should buy the product. However in line with the research, there are components that may distract folks from the proposal. It may be a menu or a picture. If the phrase is written in too giant letters, then the so-called flag blindness.

One other fantasy is absolutely the attractiveness of faces for an individual. Truly, it would not work. Individuals can solely be concerned in sure circumstances. As a rule, folks skip these pictures and go straight to the menu gadgets. This is without doubt one of the myths and many individuals consider in it. One other comparable fantasy is lengthy texts. In a single research, folks did not even reply to the phrase “Free” written in giant letters supply. In case you write every other phrase to them, the impact would be the identical. Due to this fact, you shouldn’t entice the eye of shoppers with such strategies, they solely spoil the positioning.

In keeping with some search engine optimisation (and advertising and marketing) consultants, probably the most profitable web site must be the one with an enormous face picture. As well as, the particular person’s view of the picture must be directed on the person or the marketed product. It is usually doable to look within the path of the textual content. The textual content have to be giant, particularly the title. And do not forget the magic phrase “Free”. That is what number of gross sales pages are designed to at the present time.

One-pagers are price , and it is clear that they’re created this fashion. And right now they nonetheless have some extra parts, however the base stays the identical. Do these websites work or not? In fact they work. However even easy websites with a very good touchdown web page additionally promote. Moreover, they’re issued with out observing such conventions. To promote efficiently, it’s mandatory to place apart the myths.

In the present day, most of the methods that optimizers use will be simply examined. Within the West, varied scientific organizations and analysis facilities are concerned for this. The strategies described above have been examined at one of many analysis universities.