The necessities for ads in Yandex have modified

The necessities for ads in Yandex have modified

Adverts in Yandex can now be despatched solely with sure photos. There are photos which can be prohibited for placement. This is applicable to half-naked ladies in addition to firm logos.

The necessities for Yandex.Direct adverts have modified. Extra lately, new necessities for promoting design for medical websites have been unveiled. At present, the necessities for photos have modified and this is applicable to all advertisers, whatever the enterprise class they belong to.

Now when putting photos you can’t add photos with logos. Many advertisers like to make use of firm logos as an alternative of standard photos, however that is not allowed. As a consequence of the truth that in some subjects It was forbidden to put slogans and sure phrases within the texts, advertisers determined to make use of picture inscriptions to draw prospects. This trick was rapidly found by Yandex consultants. Slogans and any inscriptions on the pictures had been additionally prohibited.

There are entrepreneurs who search to draw the eye of shoppers by posting images of slender beauties. Moreover, that is most frequently abused by providers geared toward males. Promoting with a unadorned magnificence can be served by the proprietor of a automotive wash as an alternative of a magnificence salon. These kinds of images are prohibited. Yandex reported that photos containing individuals and animals are actually banned. There are exceptions to the foundations, however they solely apply when the animal is depicted, for instance on product packaging.

Magnificence salons have the appropriate to publish images with faces of ladies or photos of nails and arms. However automotive providers will not be capable to present half-naked blondes within the background. automotive as a result of it goes in opposition to the brand new guidelines. Advertisers must adapt to the brand new necessities. If the picture doesn’t match them, the advert will present with out a picture and can entice even fewer guests. In any case, textual content with photos has already been proven to arouse extra engagement than adverts with out graphics.

There was one other change in Yandex. Direct. Advertisers now have the chance to benefit from extra fast hyperlinks. They are often positioned in such a method {that a} potential buyer lands on the web page they’re focused on. Extra hyperlinks will seem within the advert, the advertiser’s finances won’t be affected. Even when the customer clicks on all 4, just one click on can be charged to the account.

Fast hyperlinks are extra handy for shoppers. Customers won’t must seek for what they’re focused on for a very long time. Some advertisers will even be capable to mix adverts with these hyperlinks, inviting prospects to go to a web page with a service that pursuits them.

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