What Google admits and rejects today

We’re still talking about what Google wants to fight against and what trends it actually supports in order to better serve customers today. search. Regarding Google’s most crucial article quality signals

The organization incorporates several hundred of the most diversified signals gleaned from the indexed material into its search engines. But the most important is still acknowledged today. Page rank is a source of fundamental data used to assess the value of websites and the pages that support them. This algorithm originally surfaced nearly immediately after Google entered the market for search engines, and it has remained the most fundamental algorithm utilized by the system for computations ever since 1998.

Naturally, PageRank has changed throughout time, but the fundamental algorithm for ranking pages has remained constant. The index gives a clear indication of the content quality level and gives the site’s pages and links that don’t connect to them weight. And the corporation has no plans to stop using PageRank in the foreseeable future when determining the position to issue its site.

Google’s perspectives on content freshness

The company’s experts highlight that the frequency of content changes on the pages of the advertised resource is required, first and foremost, for the resource’s users and, consequently, for the site’s owners. The refresh rate is just one more evidence to search bots that the site owners are interested in your work, and it encourages the spiders to visit your resource more frequently, which results in fresh scans and more frequent indexing. And once more, what should webmasters anticipate with Hummingbird?

The Hummingbird algorithm, which was created a few months ago, is still being refined and improved, thus it is not yet completely operational. Its main goal is to cater to users’ interests in a more tailored manner. Its idea is a direct continuation of the semantic intelligent search idea and is closely tied to its application.

The business claims that webmasters shouldn’t be concerned about the unexpected because the well-known Panda and Penguin are naturally included into the new algorithm and shouldn’t provide any surprises. According to Google, the purpose of Hummingbird is to protect your health by ensuring that you have no place in the broadcast, not to eliminate harmful websites and combat them. The goal of Hummingbird is to highlight high-quality resources in search results (how do you highlight the good ones without calling attention to the bad ones?).

One aspect of Hummingbird that deserves mention is its excellent functionality. According to the developers, it is set up to work with mobile resources and voice search, can understand the logical meaning of the request, and gives more relevant results. Is there something to fear from his appearance? Those that have previously produced excellent websites for individuals won’t need to do this.